I'm Giovanna — a Staff/Lead Product Designer with 10+ years across SaaS, fintech, health and marketing — helping teams turn ambiguous strategy into shipped, measurable experiences.
UX, UI and art direction are where my passion lives — but I never stop at the interface. What I really love is untangling complex problems: the ambiguous brief, the process nobody has mapped, the constraint everyone works around. Over ten years, I’ve moved from editorial and brand design deeper into product, leading cross-functional work where the hardest part is often not the screen, but the alignment behind it.
I've built and scaled design systems, stood up DesignOps functions from scratch, led research that changed roadmaps and delivered cohesive UI and seamless UX — happiest when I'm reducing complexity for both the people using a product and the people building it.
A self-service redesign for Fintrail, a joint-venture credit portal. I used support-ticket data and UX research to turn a confusing debt experience into a clearer path from information to action. Company name and identifying details have been changed under NDA.
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A legacy portal that felt more like logistics software than marketing automation; redesigned through heuristic and usability research to create a clearer, more intuitive experience.
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A carbon-credit traceability portal redesigned around real navigation behaviour — simplifying complex journeys for auditors and making critical information easier to find. The project is under NDA, with company details, screens, and data altered or omitted.
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